Edo kuzumochi, chic, healthy and cute!
An Edo-style snack made into a pop-up Japanese sweet.
Edo Kuzumochi is a brand launched in 2015 by Yamashin Shokusan Corporation, a factory specializing in kuzumochi, to celebrate its 60th anniversary.
KUZUMOCHI is a simple Japanese confectionery that has been eaten in Tokyo for centuries, and we have turned it into a "delicious and cute" Japanese sweet that can be enjoyed by everyone from children to the elderly.
Kuzumochi in Tokyo is written in Chinese characters as "久寿餅," which means "longevity without illness for many years".
Tokyo's Kuzumochi is a fermented food that is rare in Japanese confectionery. Starch from wheat, from which gluten is removed, is lactobacillus fermented for more than two years, then washed in water for about a week at the factory and steamed to the optimum flavor and acidity. The longer the fermentation period (over 730 days), the finer the starch becomes due to enzymatic decomposition, making it smoother to the palate and giving it a unique texture that is more moist and crispy.
03. Keep the gut healthy
Powdered and fine wheat starch is digested without burden in the intestines. It has been reviewed as "the best beauty food" because it is easy to digest and keeps the stomach full. In addition, it has been selected as a Japanese "super food" because the plant-based lactic acid bacteria feed the good bacteria in the intestines and activate the intestinal lining.
The "Kuromitsu Manager" has evolved a recipe that has been used for over 55 years to create a rich and full-bodied Kuromitsu that is even more delicious and pleasing to the palate. It is a gem made by carefully blending several kinds of sugar and simmering it slowly over a long period of time. In December 2028, at the 65th Edogawa Ward Industrial Awards Ceremony, Zenya Umezawa, a.k.a. "Director of Kuromitsu Department," received the Technical Achievement Award.
Exquisite roasting techniques are required to create the aroma of soybean flour that stirs the hearts of people. Our unique deep hot-air roasting method slowly draws out the aroma and sweetness of soybeans over time, and then crushes them into small pieces to create a gentle, melt-in-your-mouth texture.
Drizzle Kuzumochi with molasses and soybean flour and enjoy the nostalgia of downtown Tokyo.
Edo Kuzumochi is naturally fermented for 730 days, has no preservatives, is vegetable-based, and contains no eggs or dairy products. It contains no gluten and is a healthy Japanese confectionery.
|Company Name||Yamashin Shokusan Co.|
|Location||4-20-12 Higashi-Komatsugawa, Edogawa-ku, Tokyo|
|Board of Directors and Executive Officers||Chairman of the Board Nobumitsu Koyama|
President and Representative Director Shintaro Koyama
Maiko Koyama, Director
|Established||December 26, 1973|
|Business activities||Manufacturing and sales of kuzumochi (rice dumplings made of kuzu)|
All business incidental to the above
|Capital||10 million yen|
|1955||Nobuakiyo Koyama establishes a fu production and sales business in Kami-Hirai, Katsushika-ku, Tokyo. Yamashin Foods is established.|
|1963||Expands into the production and sale of Kuzumochi and Tokoro-ten|
|1966||Begins production and sales of Anmitsu (sweet red bean paste).|
|1973||Established a new factory in Higashi-Komatsugawa, Edogawa-ku, Tokyo, and reorganized as Yamashin Shokusan Co.|
|1976||Begins production and sales of Ningyo-yaki (doll-shaped pancakes)|
|1981||Nobumitsu Koyama II becomes president.|
|1981||Introduction of automated production line for Kuzumochi production. Started manufacturing own products and OEM (Original Equipment Manufacturer) and specialized in Kuzumochi manufacturing.|
|2010||Shintaro Koyama, the third generation, became the president.|
|2010||Begins selling the industry’s first heart-shaped Kuzumochi|
|2011||Started selling Kuzumochi directly from the factory on Tuesdays only.|
|2012||Started selling Kuzumochi in front of the ticket gates of Funabori Station on the Toei Shinjuku Line on Fridays only.|
|2013||Started selling Kuzukuzu Shake.|
|2014||Started to hold events at department stores.|
|2015||Commemorates 60 years in business and launches original brand EDO KUZUMOCHI.|
|2016||First in the industry to start selling fruit Kuzumochi (Tochiotome).|
|2017||EDO KUZUMOCHI is selected as one of six Japanese confectionery stores from all over Japan at the special Ginza Matsuya Valentine’s Day event venue. The company is named the top seller on Valentine’s Day in the Japanese confectionery industry for the fourth year in a row, and is now located in the center of the venue among the chocolate shops.|
|2018||Lumine-sponsored Wagashi Market. Selected as one of 28 brands of Japanese sweets shops from all over Japan.|
|2019||Zenya Umezawa, in charge of molasses, received the Award for Technical Achievement at the 65th Edogawa Ward Industry Awards Ceremony in 2019, which only one person out of 200,000 workers in Edogawa Ward can receive, and the first in the food industry.|
|2020||EDO KUZUMOCHI opens a permanent store on the 1st floor of the Nihombashi Takashimaya Shinkan S.C.|
I want to bring the freshly made, delicious taste of my grandfather’s cooking to our customers.
My childhood snack was getting fresh (ready-made) Kuzumochi from my grandfather.
It was so delicious that I could eat it every day and never get tired of it. I think my grandfather was happy to see the joy on our brothers’ faces.
Twenty-five years later, when I joined the company, I had my first taste of fresh kuzumochi in a long time. I was surprised at how delicious it reminded me of my childhood. I started a new brand “EDO KUZUMOCHI” because I wanted many people to enjoy it and be happy with it.
We will continue to work hard to offer new tastes and ways of eating the precious “fresh kuzumochi” that can only last for two days after two years of fermentation, so that customers in my hometown of Edogawa Ward and other areas of Tokyo will choose it as their favorite confectionery.
In the future, my grandchildren will enjoy eating Kuzumochi every day, and I intend to develop it into an Edo-Kuzumochi that will bring smiles to the faces of our customers.
Owner Shintaro Koyama
|Operator Information||Operator: Yamashin Shokusan Co.|
Site URL: edokuzumochi.jp
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First published: October 01, 2020
Last updated: October 03, 2020
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